Douglas Elliman Development Marketing Appoints Andrea Greenberg as Chief Marketing Officer.
November 9, 2016
Douglas Elliman announces today Andrea Greenberg will join Douglas Elliman Development Marketing in Florida as Chief Marketing Officer effective December 1st. Greenberg has been a fundamental contributor to the evolution of the development marketing industry in South Florida most recently as Vice President of Marketing at Fortune International Group for over 16 years.
“Andrea’s experience will effectively complement our growth and success in Florida. We have watched Andrea’s meaningful contribution to Florida’s development marketing industry from afar and are fortunate to now have her as part of our Development Marketing Team,” said Howard M. Lorber, Chairman, Douglas Elliman.
From her wide-reaching role amongst development teams over the years, Greenberg brings a wealth of expertise and knowledge that exceeds the scope of experience typically associated with marketing. Greenberg was instrumental in the growth of Fortune International Group, the real estate development, sales and brokerage company based in Miami, responsible for leading all marketing efforts on behalf of the company and dozens of projects with thousands of sales. She pioneered innovative marketing initiatives that are now industry standards.
"Andrea is one of the most talented and experienced marketing executives in the real estate business. We established the Chief Marketing Officer position to enable her to utilize her vast experience and capabilities to further our expansion in the new development marketing sector, continuing our determination to exceed the expectations of our clients,” said Jay Parker, CEO of Douglas Elliman’s Florida Brokerage.
Added Susan de França, President and CEO of Douglas Elliman Development Marketing, “Andrea’s choice to align with our team speaks to the strength of our brand, fueled by the incomparable combination of Douglas Elliman in the northeast and the global reach of our ally Knight Frank Residential.
Greenberg participated in the conceptualization of several successful developments from inception, creating their identity, selling points, lifestyle and branding. She was responsible for the creation of the Jade brand, leading to the launches of Jade Residences at Brickell Bay, Jade Beach, Jade Ocean and Jade Signature and was responsible for bringing superstar Lenny Kravitz into the Paramount Bay development and design team. Greenberg also played a prominent role in the development and marketing of The Ritz-Carlton Residences Sunny Isles Beach, Hyde Resort and Residences, Trump Hollywood, Le Meridian Sunny Isles Beach, Marea, SLS Brickell and more. In her earlier career, Greenberg was Director of Marketing at Oceania for 11 years, spanning the sellouts of five towers.
"Douglas Elliman is the top luxury real estate company in the country and I couldn't be more thrilled and honored to join this dominant powerhouse. It is an extraordinary opportunity to be able to bring my skills and experience, honed over the last twenty plus years, and to be a part of DE's continuing trajectory and growth,” said Greenberg.