Micha Weidmann Studio revamps the site of the world's most popular and influential architecture and design magazine Dezeen.
October 13, 2016
Bringing over 15 years of experience in creating long-lasting brand identities for the interior design, luxury and arts and publishing industries, London-based Swiss designer and typographer Micha Weidmann recently redesigned the identity and online appearance of Dezeen. This identity transformation provides a new look that enables users to gain easy access to heavy content, whilst retaining Dezeen's 10 year-long simple and clean aesthetic and smoothening the information gathering process for the reader.
Micha Weidmann first created Dezeen's logo and original layout in 2007, moving the magazine away from its basic WordPress template. In addition, he breathed new life into the platform using typographical tricks garnered from content heavy editorial HTML websites to create a distinctive, yet functional platform featuring bigger typography, bolder colours and a simple three-column structure.
The new site evolves from the original design to further adapt to today's online environment, yet embodying the brand values gained over the first decade. Whilst incorporating the original typographical approach into the core of the new design, the identity adapts to the unrelenting changes occurring in the media world – the massive growth of Social Media, the increasing use of mobile for news gathering etc. – alongside the growth of the Dezeen business from a purely architecture and design blog to a brand living across several channels and platforms.
"Over the past ten years, the curated layout structure and overall identity - including Dezeen's trademark logo - were consistently used by Dezeen to further its continuous growth to its current stature. The new typography and structure will reinforce the enduring signature identity and help the brand's position as an architecture and design world authority," Micha Weidmann, Founder and Creative Director of Micha Weidmann Studio.
"It has been wonderful working with Micha on the new-look Dezeen. His attention to detail and strong visual eye makes the site a rare combination of beauty and functionality. Micha's 2007 redesign of Dezeen was so good we didn't need to make any fundamental changes for almost ten years - which must be some kind of longevity record in web design. The new site is a comprehensive update of the original design yet stays true to its principles of editorial clarity and brand confidence. We wouldn't be surprised if this design, which already feels like another classic, lasts another decade" Marcus Fairs, Founder and Editor-in-Chief of Dezeen.
Since 2001 Micha Weidmann studio has engaged in creating high-quality, enduring identities – especially for content heavy websites - aiding its wide spectrum of clients to further establish a unique visual status. Its portfolio of clients include, the Design Museum, Caesarstone, Christie’s, Zaha Hadid, Fornasetti, Dom Perignon and Harrods, among others.